Unveil the secrets to ISV success in AWS Marketplace. Explore co-selling, certifications, and marketing strategies.
Read the full article here: Navigating the AWS Cloud Marketplace: Strategies for ISV Success
Maximize ISV Earnings in AWS Cloud
In today’s fast-moving tech world, Independent Software Vendors (ISVs) need smart strategies to grow in the AWS Marketplace. Firstly, they should use the Consulting Partner Private Offers program to reach more customers. This way, they can offer unique solutions that really fit what people need.
Marketing is also super important. ISVs can use press releases, blogs, and social media to spread the word about their products. By highlighting how their products help customers, they can attract more people to their AWS Marketplace listings.
Working together with cloud providers is a win-win. This approach, called co-selling, helps both ISVs and cloud providers grow. By understanding each other’s goals and products, they can make a stronger team.
Getting certified is another key step. When ISVs have certifications, it shows they are serious about quality and reliability. This makes both cloud providers and customers more likely to trust them.
Programs like AWS ISV Accelerate are really helpful, too. They offer support like meeting with customers and tips on working with AWS sales teams. This helps ISVs sell more alongside AWS.
Finally, ISVs should always stay up-to-date with the latest trends in the cloud marketplace. By understanding customer needs and market changes, they can adjust their strategies to stay ahead.
So, for ISVs wanting to make it big in the AWS Marketplace, using these strategies can really help them grow and succeed.
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